Teams from dozens of countries compete in the UEFA Champions League, and its fan base is much larger.

The Champions League and other UEFA tournaments will be aired across the Middle East and North Africa thanks to a $600 million deal with BeIN Sports.

The three-year deal, which begins in the 2021-2022 season, will keep BeIN as the region’s exclusive rights holder for the Champions League.

The Qatar-based media group is a lesser-known but indisputably prominent sports broadcaster.

  1. In December, BeIN signed a $500 million deal to broadcast the Premier League in the MENA region until 2025.
  2. In addition to cricket, tennis, rugby, and other sports, the network holds significant rights.
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  4. BeIN had possessed exclusive rights to broadcast La Liga in the United States and Canada, but the league decided to buy those rights back in May. Then ESPN agreed to broadcast La Liga for a projected $1.4 billion through 2029.

The UEFA contract is worth little less each year than BeIN’s previous contract.

Analysts predicted this because the value of rights in the Bundesliga, Serie A, Ligue 1, and other European leagues has lately dropped.

Source: frontofficesports
Image Source: gettyimages


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